Since there is no “silver bullet” toothpaste, the best option for you will depend on the specific needs of your mouth. Though, as a general rule the most important ingredient of any toothpaste is fluoride for cavity control. If you choose a toothpaste without fluoride for personal reasons, be aware that more frequent brushing and flossing might be needed to prevent cavities.
Beyond fluoride, a good place to start your search is by asking your dentist what areas of your mouth could use improvement. For instance, if you have a lot of plaque build-up then a toothpaste aimed at tartar removal and prevention is probably best for you. Some other useful toothpaste options include anti-sensitivity, tooth whitening, and gum care ingredients to name a few. It is also wise to choose a toothpaste that has received the Canadian Dental Association seal of approval. Any toothpaste that has received this approval is safe to use and will help you keep your teeth their healthiest.